The Increasing Focus on Managing Relationships and Customer Retention
نویسندگان
چکیده
منابع مشابه
Managing Customer Relationships
The customer relationship management (CRM) literature recognizes the long-run value of potential and current customers. Increased revenues, profits, and shareholder value are the result of marketing activities directed toward developing, maintaining, and enhancing successful company–customer relationships. These activities require an in-depth understanding of the underlying sources of value tha...
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Welcome to the exciting world of marketing. In this chapter, to start you off, we will first introduce you to the basic concepts. We’ll start with a simple question: What is marketing? Simply put, marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value in return. Chapter 1 is organized around five steps in the marketing...
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15 صفحه اولManaging Retention in Service Relationships
A Working Paper is the author's intellectual property. It is intended as a means to promote research to interested readers. Its content should not be copied or hosted on any server without written permission from publications. In a repeat business context, past experiences with a service provider affect customers' decisions to renew their contract. How should a strategic firm manage personalize...
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In any business to customer (B2C) or business to business (B2B) type of environment, a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a customer’s mind. As such, this predicament has provided as a challenge task to most business conglomerate...
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ژورنال
عنوان ژورنال: Journal of Language, Technology & Entrepreneurship in Africa
سال: 2010
ISSN: 1998-1279
DOI: 10.4314/jolte.v2i1.51992